Annual reports as interactive flipbooks
Give stakeholders a polished, page-turning report they'll actually read — instead of a PDF they download and forget.
An annual report is one of your most important documents of the year, but as a plain PDF attachment it rarely gets read past the first page. As a flipbook it becomes a professional, on-brand publication that opens instantly on your website and invites people to leaf through it.
Who it's for
- Companies publishing a shareholder or investor report.
- Nonprofits and charities sharing an impact or donor report.
- Associations, schools and universities reporting to members and stakeholders.
What to include
- A cover with the year and your logo, and a letter from the chair or CEO up front.
- Financial highlights and charts on their own spreads.
- Impact stories or milestones with strong photography.
- Clickable links to the full financial statements, an investor page, or a donate button for nonprofits.
- Headings so the flipbook generates a clickable contents menu — readers jump straight to "Financials" or "Our year".
Tips
- Embed it on your "About", "Investors" or "Impact" page so it lives where stakeholders look, not just in an email.
- Keep an archive. Each year keeps its own link, so you can build a "Past reports" page — a signal of transparency and longevity.
- Watch engagement. The view count tells you how many people actually opened this year's report.
- Add a clear call to action on the last page — donate, invest, get in touch — with a real clickable link.
Content ideas
Pair the numbers with a story: a two-page "year in numbers" spread, a timeline of milestones, staff or beneficiary quotes, and a forward-looking "next year" section. For nonprofits, end with a donation call to action that links straight to your giving page.
Publish this year's report as a flipbook →
Frequently asked questions
Does it look professional without design software?
Yes. Toombler keeps your existing PDF layout exactly as designed and adds the page-flip experience, cover and navigation around it.
Can I embed it on our investor or impact page?
Yes, via an iframe or the WordPress plugin. It's responsive and adds almost no weight to your page.
Can I see how many people read it?
Yes. Each flipbook shows an anonymous view count so you can gauge engagement with the report.